When you present your art in a variety of ways you end up with many different versions in different formats and even in different sizes. In the corporate world they call keeping it all straight "Digital Asset Management".

When I call on a gallery I have a lovely "About the artist" that I always leave behind. I have done it in both letter size and in 11 x 17. I wanted to have something that would make them take notice and remember when I followed up.

We have both been using and working with technology for such a long time that between us we manage to keep it straight. This is just a little bit of what goes on behind the scenes when you are a techno-impressionist. There is no question that the technology helps make the art more interesting. Being able to produce it in many formats allows you to reach more people and to tailor the presentation of the image to fit the scenario. Nothing can touch the web in terms of reaching people. But the you have to see the print to get the full impact.

And then there is what Tony does within the image itself. You are looking at a picture of Third Ave in New York City. The Philip Johnson Lipstick building is on the left. Tony was standing in the middle of the street when he took the picture that is the basis of the image. I made sure he did not get run over. It was probably a Sunday in the summer when the city is empty.